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38 pages 1 hour read

Annie Leonard

The Story of Stuff: How Our Obsession with Stuff is Trashing the Planet, Our Communities, and Our Health—and a Vision for Change

Nonfiction | Book | Adult | Published in 2010

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Themes

Capitalism Is Not Sustainable

In the introduction, Leonard carefully lays out the role capitalism plays in her analysis. Leonard writes that she was surprised to hear her short animated documentary The Story of Stuff (2007) described by commentators as anti-capitalist or an ecological critique of capitalism. In the United States, capitalism is considered an inevitability. We have accepted that economic growth is inherently good. While there are different political systems globally, capitalism is the main economic system. Criticizing capitalism is uncommon. For example, Leonard writes:

The belief that infinite economic growth is the best strategy for making a better world has become like a secular religion in which all our politicians, economists, and media participate; it is seldom debated, since everyone is supposed to just accept it as true. People who challenge capitalism or growth are considered wackos, or as a recent article in U.S. News & World Report put it, “The growing anti-economic-growth movement [is] made up of extreme environmentalists, hand-wringing technophobes, and turn-back-the-clock globalization bashers...” (lntroduction, Location 328).

Capitalism is the paradigm that we view the world through. It is a “secular religion.” We often accept its core tenants without question.

Leonard concludes that capitalism is incompatible with a healthy planet, writing, “There’s no way around it: capitalism, as it currently functions, is just not sustainable” (Introduction, Location 313). The 2008 financial crisis is evidence of capitalism’s instability. It also reveals the willingness of governments to bail-out capitalism. This is easier than asking if capitalism truly benefits society. Throughout the book, Leonard highlights that increased economic gains have not translated to higher levels of happiness. Rather, the United States reports high levels of dissatisfaction. Capitalism also produces high levels of inequality. The cheap and widely available consumer products in Western culture are made by low-paid workers in the Global South. As a system, capitalism has winners and losers. Finally, capitalism is premised on economic growth. Economic growth requires more production and consumption. Our current levels of production and consumption exceed the earth’s capacity. Because of this, we must stop unquestioningly supporting capitalism and analyze it with the rigor that we approach other topics.

Environmental Justice

Environmental justice offers “an alternative vision—one of environmental health, economic equity, and rights and justice for all people” (87). Environmental justice is an important site of environmental activism. In 1987, a study called “Toxic Wastes and Race in the United States” published by the United Church of Christ (UCC) demonstrated that racialized communities were far more likely to have toxic waste facilities nearby. Sixty percent of African American and Hispanic Americans lived in communities with toxic waste sites. This means they were exposed to more toxins and had higher levels of disease. Race is a central issue in environmentalism.

Historically, environmentalists did not focus on race. Preserving forests, protecting national parks and saving whale populations were priorities. Environmentalism was a movement largely driven by white people. The effects of environmental pollution on poor and racialized communities were ignored. Environmental activism did not speak to the people who were most affected by environmental issues. After the “Toxic Wastes and Race in the United States” report was published, environmental activists shifted their analysis and integrated these findings into the movement; some environmentalists did not.

Today, environmental justice is an important part of the environmental movement. Access to healthy food, clean water, safe homes, transportation, and clean air are examples of environmental justice demands. Despite the growing awareness of the role of race and class in environmental issues, a 2007 report by the UCC “Toxic Wastes and Race at Twenty, 1987–2007” found that the issue persisted and, in some areas, was getting worse.

Individual Choices, Corporate Responsibility, and Government Regulation

Systems thinking reveals the interconnections between things that we often consider separate. In The Story of Stuff, Leonard argues that there is no one answer to the environmental and social problems she discusses. Solving these problems requires action by individuals, corporations, and governments. Historically, environmentalism as a movement emphasized individual choices. Recycling campaigns are an example of an individualized approach to solving climate crisis. Leonard tells us that individual choices matter. She documents how we can make more informed choices and vote with our dollars. However, she is careful to show that as long as corporations prioritize profit over sustainability, our individual choices will not be enough. Government regulations are needed to mandate the kind of broad changes we require, and individuals have a role in this. We can pressure corporations to shift how they produce products and encourage governments to bring in tougher regulations.

Currently, regulations are inadequate:

Haven’t we elected or appointed someone to be in charge of making sure that we’re safe from dangerous chemicals? What about the Food and Drug Administration? The Environmental Protection Agency? The Occupational Safety and Health Administration? Well, the very sad and very scary fact is, our government’s regulation of toxic materials is riddled with holes. (94)

Because governments tend to address problems in isolation, the more complex chains of causality are overlooked. Years of lax regulations and deregulations have made things worse. Governments subsidize industries like mining, which needs to change. The problems that Leonard describes can’t be fixed if they are considered in isolation. In the same way, changes by one group of people aren’t enough. Individuals must work with corporations and governments to bring change.

Happiness Is Not a Result of Economic Growth or “Stuff”

Economic growth and more Stuff have not made people happier. The gross domestic product (GDP) is how success is measured. The GDP has been steadily rising globally. However, the GDP also doesn’t account for the unfair distribution of wealth. For example, the income of workers has not risen despite a rising GDP. Wealth is concentrated in one spot in the system.

Leonard cites Bill McKibben to demonstrate the shortcomings of the GDP as a measure of success. He describes how the water hyacinth, a non-native species, was clogging waterways in Africa. However, once dried, the water hyacinth was effective for growing mushrooms that broke down the cellulose in hyacinth. This was productive for earthworms, which made fertilizer and were used as feed for chickens. Chickens provided eggs and their droppings fueled biogas digesters that produced power, reducing the need to cut down trees for firewood. This is a successful solution to an environmental problem. However, it reduced the sale of fertilizer, so it diminished economic growth. Leonard concludes “it’s clear to anyone with eyes, a brain, and a heart that the hyacinth-mushroom-worm-chicken solution is true progress: healthy and sensible” (Introduction, Location 287). The GDP can’t account for different forms of progress.

The GDP doesn’t tell us how satisfied or fulfilled people are. Despite having access to more Stuff, people in the United States report high levels of unhappiness. Americans reported their highest levels of happiness in 1957 (35% of people reported being “very happy”). Numbers of satisfaction have dropped since then. Focusing on economic growth as the only metric of success gives us a skewed picture of what is really happening around the world. We are stuck on a work-spend-watch treadmill. We spend less time with friends and family, building community, and participating in activities that make us feel fulfilled. Our obsession with buying more Stuff blinds us to what makes us happy. This does not romanticize poverty. Having consumer goods that meet our basic needs improves happiness dramatically. Once our needs are met, the happiness levels provided by consumer goods begins to drop. Our first and second pairs of shoes make us happier than our tenth pair. Leonard suggests that if we paid more attention to what actually brought us joy, we might make different choices about how we spend our time and what we chose to invest in.

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