50 pages • 1 hour read
Keith FerrazziNever Eat Alone: And Other Secrets to Success, One Relationship at a Time
Nonfiction | Book | Adult | Published in 2005A modern alternative to SparkNotes and CliffsNotes, SuperSummary offers high-quality Study Guides with detailed chapter summaries and analysis of major themes, characters, and more.
Key Figures
Keith Ferrazzi
Ferrazzi uses his personal experience, from his childhood as the son of a steelworker in Pennsylvania to the CEO and founder of his own consulting and coaching firm, to help others to grow and connect in their chosen fields of business. Ferrazzi’s rhetorical style relies on personal anecdotes, an idiomatic tone, and references to historical figures, thought-leaders, politicians, and people in power who also succeed through building networks. His own experiences as a consultant and C-suite executive define his credibility as a self-help and business author.
As a self-described “country boy,” Ferrazzi relies heavily on his humble background to elucidate how someone from a small town can manifest success through the creation of powerful relationships, no matter the type of industry. This authorial ethos characterizes how Ferrazzi communicates his message to his audience. Success, he argues, is not based on background as much as people think. Instead, he champions the idea that the measure and attainment of success comes from how well an individual can connect with other people who share similar values and goals. Part of this ethos necessitates a rhetorical display that balances modesty with confidence. Ferrazzi’s argument is supported by his professional resume. Ferrazzi specializes in the capacity to be a connector, a trait he teaches through the use of personal anecdotes. These anecdotes exemplify his authorial persona which conveys humility while simultaneously substantiating his advice with his personal success in consulting, marketing, and business.
Tahl Raz
Tahl Raz is the co-author of Never Eat Alone. He is a best-selling author and award-winning journalist who specializes as a non-fiction collaborator. He has written several best-sellers, including Never Split the Difference (2014), The CEO Next Door (2018), and Imagine It Forward (2018). Tahl was recognized as a top-30 business journalist and has held roles as a Chief Content Officer, Chief Executive Officer of a B2B education company, and founder of Jewcy Media. He received a baccalaureate degree in Philosophy from Vassar College.
Although listed as a co-author, the narrative perspective of Never Eat Alone focuses solely on Ferrazzi, his life and professional experiences. As a co-author, however, it is implied that Raz collaborated with Ferrazzi and significantly contributed to the manuscript. Raz provides credibility in that he has co-authored multiple best-selling organizational leadership books with other names in the consulting and coaching field. Never Eat Alone relies on the storytelling and prose of Tahl Raz to impart its message to the audience.
